Press Releases
When you need to get your latest product out into the world and noticed by media outlets, there is no better way of doing it than with a press release.
Whatever announcement you need to make - whether it's a brand new holiday cottage in Cornwall or a special offer on lunch deals, we can craft the perfect press release to get it noticed.
Whatever type of organisation, from charities to multinationals, from local government bodies to small businesses, Snappy Content Writing will produce the perfect press release for your needs. Whether you are promoting an event, responding to a topical issue or opening a new outlet, we will help you get your news across to who matters first.
Contact us for a personalised quotation for your press release.
Snappy press releases tips
Grab the reader
Journalists don't like having to come up with their own headline, so come up with something that makes it easy for them. Avoid clichés; try to use a phrase that's new and makes the reader stop and notice.
Know your market
It's no use speaking in jargon if your wanting to attract individual consumers. Likewise, businesses don't like being spoken too informally. Set the tone at the start and keep it up throughout.
Structure is key
News sites will generally only want a press release that is correctly laid out. It usually follows a set format, so stick to this. Make sure you stick in all the correct contact info and have a relevant title.
Focus
Captivate the audience – don't veer off talking about other products, services, events, charity deals etc – stick to the point. Keep to the topic and constantly reinforce.
Photo
Providing a photograph for news sites and journalists to use is a real bonus. Sourcing pictures and paying for them is the bane of every content editor's life – make it easy for them. If your CEO is commenting, stick a picture of him on the press release. A company logo is also good.
Whatever announcement you need to make - whether it's a brand new holiday cottage in Cornwall or a special offer on lunch deals, we can craft the perfect press release to get it noticed.
Whatever type of organisation, from charities to multinationals, from local government bodies to small businesses, Snappy Content Writing will produce the perfect press release for your needs. Whether you are promoting an event, responding to a topical issue or opening a new outlet, we will help you get your news across to who matters first.
Contact us for a personalised quotation for your press release.
Snappy press releases tips
Grab the reader
Journalists don't like having to come up with their own headline, so come up with something that makes it easy for them. Avoid clichés; try to use a phrase that's new and makes the reader stop and notice.
Know your market
It's no use speaking in jargon if your wanting to attract individual consumers. Likewise, businesses don't like being spoken too informally. Set the tone at the start and keep it up throughout.
Structure is key
News sites will generally only want a press release that is correctly laid out. It usually follows a set format, so stick to this. Make sure you stick in all the correct contact info and have a relevant title.
Focus
Captivate the audience – don't veer off talking about other products, services, events, charity deals etc – stick to the point. Keep to the topic and constantly reinforce.
Photo
Providing a photograph for news sites and journalists to use is a real bonus. Sourcing pictures and paying for them is the bane of every content editor's life – make it easy for them. If your CEO is commenting, stick a picture of him on the press release. A company logo is also good.
