Viral online content is the goal of all marketers, but few truly achieve it. Volkswagen, however, seems to be doing something very right with its online content marketing strategy as new data shows the brand accounts for 25% of all car ads shared via the web.
The study by Unruly shows VW accounted for a quarter of all automotive video shares from June 2011 to June 2012, followed by Kia (21.6%) and Chevrolet (15.3%).
It also reveals that VW's Super Bowl ad The Force is the most shared ad ever, with more than 5.5 million shares and 62.5 million views.
Not bad at all is it? Of course video content is different to blogs, news, features and all the other text-based content. But the principles of the thing are the same – produce interesting, engaging content that people want enjoy if you want to get noticed.