Ryanair is seeking a new head of public relations – a job described as the "worst in the industry".
Would you take a job billed as the "worst" in the industry? Most people would shy away from such a terrible role.
But this is Ryanair, and PR is what they do. Even when advertising for a new public relations chief.
After 4 years of being "battered and abused" by controversial boss Michael O’Leary on one side and the European media on the other, head of communications Stephen McNamara has decided to leave.
Ryanair confirmed that it will now advertise for its new head of communications vacancy, and see how many "PR luvvies" apply for what some in the media have described as "the worst job in PR".
O'Leary says: "As a company that spends little on advertising, we rely on our communications department to generate loads of free PR, as well as responding to the never ending series of absurd claims and fanciful stories that surface on a daily basis."
He went on to say, in a typically tongue-in-cheek press release from the airline's communications team, he is looking forward to recruiting another "brave soul" to take on the "worst job in Irish PR".