The forecasts cover TV, newspapers, magazines, internet, outdoor, radio and cinema advertising.
So the global market place is looking healthier, but what's the situation look like in the UK?
The IPA Bellwether report reveals over a third (36 per cent) of marketing executives plan to raise 2013 budgets in comparison to last year.
Internet advertising was the strongest performer in the first three months of 2013, rising 8.9 per cent, according to the survey.
In terms of content marketing, online search/SEO spend was up 1.8 per cent.
Chris Williamson, chief economist at Markit and author of the Bellwether report, said: "An upturn in business confidence and corresponding increase in budgeted marketing spend for 2013 augurs well for the wider economy. However, while the Bellwether is suggesting the economy is recovering, it looks set to be another challenging year for businesses and the pace of economic expansion is likely to be modest."