Facebook has announced a new smart search engine called graph search, but what will this mean for content marketing?
The field of content marketing took on another dimension today (January 16th) as Facebook unveiled a new smart search engine for users called Graph Search.
It could see brands using content marketing and SEO to improve their presence on the world's biggest social network.
Facebook founder Mark Zuckerberg says it is not a web search tool and so is not a challenger to Google.
But the search tool is being integrated with Microsoft's Bing, which will step in when graph search fails to find the answers.
"Graph Search is a completely new way for people to get information on Facebook," Zuckerberg told a press conference at the company's headquarters in Menlo Park.
It will initially let users search four categories – people, places, photos, interests – before it gradually expands to cover all content.
"Graph Search is designed to take a precise query and return to you the answer," he said, "not links to other places that might take you to the answer."
What does Graph Search mean for content marketing?
Right away, not a lot. But as the tool gradually expands to encompass the whole of Facebook, it will mean a lot more for website content writing and the field of content marketing in general. For the first time, potentially, SEO search improvement will be directly affected by social media posts and content.
Social media content will be even more important than before, the content optimised for Google remains the benchmark.
As TechCrunch points out, it's a fairly major change. "What's interesting is that Facebook does not shy away from introducing radical changes to its products," the site said. "As always, it focuses on what's best for the user and will stand behind an innovation if it believes that it will improve the user experience."