"The bottom line is that content marketing is a great way of generating inbound traffic and making money online. The success of your online marketing depends on timely and effective implementation of online marketing plan. You also to use the right channels, engage your audience, and evaluate the effectiveness of your activities periodically. With all things in place, there is no reason why your content marketing should fail."
This come from this excellent blog post on How Content Marketing Delivers Customers.
Ultimately, that's what copy writing should be about - generating customers for your business. It's no use spending all your cash on loads of words if it doesn't improve your top line profits. Or, as this post points out, brand visibility.
There is loads to digest in the article and we suggest you check it out if you are unsure about the benefits of having loads of great content on your website and elsewhere.
Just to recap here are some of the benefits:
Improve search ranking
Increase brand visibility
Generate sales by inbound marketing
Boost brand prestige
Generate buzz on social media via sharing of articles
Of course, these are just a few of the major benefits - find out more about our content marketing consultancy service.