Content marketing consulting - helping your business develop a content strategy both online and offline
See how content marketing consulting can help your business develop an online profile.
Most business owners and marketing executives will have heard about search engine optimisation (SEO), but far fewer are aware of content marketing.
What is content marketing?
Content marketing is a relatively new discipline that is fast becoming more important than SEO.
The idea is simple; develop and produce interesting and relevant content across all media to engage customers.
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
Content Marketing’s basic premise is to “provide some valuable information or entertainment – content – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.”
That's the Wikipedia definition of content marketing, which sums up the idea behind it. Sounds simple, and many businesses are tuning into the advantages of content marketing.
A study by the Content Marketing Institute shows over 90% of B2B and 86% of B2C marketers use one or more methods of content marketing, including social media, eNewsletters, and articles on a company website.
How to develop a content strategy?
This is the hard part and it's where Snappy Content Writing comes in. Through our personalised content marketing consulting service, we will work closely with you to create, develop and eventually publish high quality content that will help you stand out from the crowd.
Contact us for more information about content marketing consulting.
Case study - content marketing consulting
How Snappy Content Writing helped
Working closely with the client and his web developer, we spent several weeks bringing together the client's various under-performing websites to create a single online hub for his services.
What we did:
We worked closely with the client to come up with a content strategy that fitted his brief to maintain brand prestige and to improve organic search ranking.
We collaborated closely with the website developer to integrate the new content with the new website.
We came up with unique content that would prove interesting, relevant and useful for existing subscribers.
We created website content optimised to improve the client's organic search rankings.
We created a brand new blog from scratch, delivering daily updates.
We integrated video content into the new site in order to maximise the SEO benefits of online video.
We helped the client develop a social media strategy based around the new and existing content.