Surviving the content drought

One thing they always say about great content marketing be consistent. 

Deliver content consistently - whether it's an image, a blog or a full-on white paper. It doesn't matter what you're doing, it has to have a plan, a strategy, a structure.

So what do you do when, as seems to happen to everyone, the content simply dries up all of a sudden?

First of all. remember that it's not the end of the world. We all get too busy sometimes to produce content every day, or even every week. If business is going well, it's easy to forget your bread and butter inbound marketing. But as soon as you realise this you've already made the important first step in raising your content marketing efforts from the floor.

Secondly, put something up. Whatever you can think of posting - pictures on Facebook or a new blog post, just get it up there quick. It's vital to get the balling rolling again and it's amazing what a little momentum can do.

Thirdly, make a content plan. It doesn't have to be too fancy - don't try walking before you can run. Just figure out what went wrong before - usually the reason people just stop writing content is because they had no real plan in the first place. Think at least a couple of weeks ahead and work out roughly what you're going to produce or post. 

Fourth and finally, don't neglect your customers. Ultimately you need them more than you need a blog post to go up. So if the pressure is on, prioritise - just don't prioritise content production completely out the window.