Content is king
The latest to promote the "content content content" mantra is Penny C Sansevieri. In a nice blog post for the Huffington Post, she explains just why content has taken over from pure SEO.
"We know that we need to create helpful, unique, insightful content but more often than not, we just don't know how. Or we create a few posts and think, 'this is great', then the idea well runs dry," says Sansevieri.
We know content is king. Without content a website is nothing. Engaging, insightful and useful content is what it's all about. But as our blogger points out, it's not as simple as it sounds.
She says: "Let's face it, when you have to generate content it's often not an easy process. Additionally, we all have other things to do like run a business, write the next book, or just have a life."
The most important thing to remember, however, is that the payoff is "huge". Just consider how many leads you can generate when content is shared. Consider how many more visitors your site will get if it's on page one of Google.
Plus ca change
"Both of these are still important though Google is becoming more intuitive, so if you're searching for keywords you may also want to search on a variety of terms for one keyword," write Sansevieri.
So, let's take "men's suit" as an example. Google will also consider that people may also search for men's clothing, suits, office wear etc.
"Google is using a much more human touch to searches and they know that users don't always pop the exact keywords into a Google search. They'll pop in the keywords they are accustomed to using," adds Sansevieri.
Some things change, some things remain the same. The outcome is the same: content is king.