Link building is essential for great content marketing success. For any business looking to boost its SEO, improve online presence and in any way heighten its web profile, building links is a must-do activity.
The more links the better Google ranks your website. More links also mean more views, mentions and social shares, likely as not.
How-tos and tutorials
Quizzes and tests
Timely or seasonal content
These are just a few of the great link building content ideas. There are many more. Notice in particular how these tie in nicely with what makes great evergreen content.
All this sounds like a lot of hard work - why don't I just buy back links?
Because it won't work. Here's why:
Links are like votes and Google won't let you rig the election by stuffing the ballot boxes, or as we say, buying links.
Google discounts some links from sites it doesn't trust. Conversely, it attaches much more weight to links from sources it does trust.
If you get sent an email from someone you've never heard of promising to exchange links or sell links, it should come as no surprise that Google employees and bosses will get the same emails. They have whole squads of employees working on web spam – including buying links.
Developing a coherent content marketing strategy is the only way to win the popular vote.