| 2013 is all over and it's time to think about the New Year ahead. Exciting times here at Snappy as we look to build on a solid start in the world of content marketing. But one thing we've not been very good at is practising what we preach - posting lots of great, engaging content. | 
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Not the best example to set, you may say. Our excuse is that we've just been too darn busy to write anything for the blog or the news. It's been non-stop over the last 12 months as we've taken on some really interesting and challenging work with a tonne of great companies.
Perhaps we should hire a content writing agency to do our blogs and news for us..?
Anyway, the point I'm trying to make is that it can be hard finding the time to squeeze in some content even weekly, never mind daily. For all you daily content posters out there, hats off!
The Content Marketing Institute sets a very good example (unlike us), by posting something every day and sending this in a mail shot. If you're looking for a guide to content marketing - the CMI is the best reference point.
So our main resolution for 2014 is to be more like the CMI and get posting as often as we can. It doesn't have to be every day, but at least once a week is a good start.
Perhaps we should hire a content writing agency to do our blogs and news for us..?
Anyway, the point I'm trying to make is that it can be hard finding the time to squeeze in some content even weekly, never mind daily. For all you daily content posters out there, hats off!
The Content Marketing Institute sets a very good example (unlike us), by posting something every day and sending this in a mail shot. If you're looking for a guide to content marketing - the CMI is the best reference point.
So our main resolution for 2014 is to be more like the CMI and get posting as often as we can. It doesn't have to be every day, but at least once a week is a good start.
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