Yes, people will quickly see what you products are, how you do business, even how you can help them.
But that's not telling them why you exist – your reason for being as a business and what makes you different to all the rest. You need to explain what all this content is for – its purpose.
Three steps to a content marketing mission statement
You need to nail down three key things in your mission statement.
The core audience target
What will be delivered to the audience
The outcome for the audience
How can you go about this? Well, if you are lacking ideas look to other companies and market leaders for inspiration.
Let's take Econsultancy as an example of how to do things right. In their About section (a great place for a mission statement by the way), they explain it simply:
"Econsultancy is a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online."
The core audience target - the world's digital marketing and ecommerce professionals
What will be delivered to the audience - meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out
The outcome for the audience - discover how to do everything better online
The Content Marketing Institute's founder Joe Pulizzi explained a lot of this is a blog recently.
"Remember, content marketing is not about 'what you sell' it's about 'what you stand for'. The informational needs of your customers and prospects come first. Although there must be clear marketing objectives behind the mission statement, those should not be outlined here," he wrote.
It sounds simple enough, but what would you say in your mission statement?