Prime Minister David Cameron is one of LinkedIn's follow-able thought leaders.
DC has become one of LinkedIn's new 'thought leaders', a initiative that allows users to follow the site's most important people.
Despite the presence of our PM and Barack Obama, it is Richard Branson who is proving the most popular.
The Virgin boss clocked up more than 100,000 followers in just 72 hours by describing the the five secrets to starting a successful business.
In case you're wondering, these are: Listen more than you talk; keep it simple; take pride in your work; have fun, success will follow; and, in the words of great Scottish art-pop band Orange Juice, rip it up and start again.