After speaking to 5,000 marketers from around the globe, he says less than ten per cent had developed a documented content strategy.
That's despite content marketing being a key growth area for their marketing budgets – a worrying situation for financial officers.
Quite simply no strategy means horrible content. Marketers are filling the channels – blogs, social media, newsletters - without clearly thinking about why they should be doing so.
"Simply put, if you develop even a simple strategy for your content marketing, and give some thought to how that strategy should integrate with the rest of your marketing plan, you can, and probably will, dominate," says Pulizii in a blog for the CMI.
"While everyone else is lost in the woods, you’ll already be on the path to greatness."
At Snappy we work with you directly to develop the exact content marketing strategy you want. From that first email you send we'll be doing everything we can to get you to the top.