Content marketing takes so many forms, from weekly newsletters, infographics and blogs to basic website SEO copy and news articles.
But there is one thing that any business should remember; there is no silver bullet when it comes to content creation.
You need to think about the whole approach, how each element of your content marketing strategy fits with the rest and how to turn several small components into one kick-ass method.
As ever, we turn to content marketing oracle Joe Pulizzi for an explanation.
He's worked with hundreds of small and large brands around the world, and says only one thing has been consistent throughout: each plan is different.
"Why? It’s simple: The mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate — the output from your particular blend of attributes and goals should always be different and unique."
At Snappy we specialise in great written content – from blogs and SEO copy for websites to first rate press release and daily news articles.
For us it's the words that matter and communicating this to businesses is our mission. If we can get our message across to you, think how we can help you to reach your customers through great words and great content.