Content marketing and web content writing services for UK businesses
  • Home
  • About Snappy
  • Services
    • Free content marketing help
    • Articles
    • SEO Copy Writing
    • Blogs
    • Content Marketing Consulting Service
    • News Feeds
    • Press Releases
  • Contact
  • News
  • Blog
  • Prices
  • Snappy Content, happy clients

Content marketing: think 'evergreen and specialist'

4/29/2013

1 Comment

 
One thing that the content marketing industry keeps banging on about is the idea of brands become publishers.

But if a business can barely get around the idea of copy writing, how will it manage to handle the wider approach required for a full-on content marketing strategy?
Wordle: Snappy Content Writing
As Econsultancy points out in informative blog post, content marketing as a discipline is still in its infancy.

"While marketers are generally agreed that ‘putting useful and interesting things on the internet’ seems to be a good thing, we’re still tying a lot of our efforts to campaign-style engagement," it says.

Addressing the problems associated with a lack of resources or expertise is vital for businesses.

Econsultancy is a publisher – not just in the content marketing lingo, but an actual bona fide publisher. So its experiences tell us a lot about what works and what doesn't.

The problems it has seen is that when it publishes a report about a topic, for example, SEO copy writing, it will generate interest on social media – new Twitter followers etc, from people wanting to know more about that area.

But its reports could be on a range of topics – from paid search and blog writing to infographics and Pinterest.

So those new followers who were keen on SEO copy writing ebbed away – increasing the company's social churn.

That is, in essence, the problem. It's one that businesses in many other sectors face. And without unlimited resources it's impossible to keep producing all the content around all the topics you want to.

The answer, according to the Econsultancy blog, is evergreen and specialist content:

"While it’s almost impossible to consistently produce content on a single subject (for those of us with more than a single-product offering at any rate), it’s easy to invest in content that has legs.  

"While the brand content they cover may evolve, the strategic insight remains consistently useful. We’ve also found that posts about tools and services that help readers accomplish specific tasks may not provide a huge initial traffic rush, but do have a long tail and appeal to broad and specialist audiences.

"Meanwhile our higher-end technical SEO posts attract specialists and advertise the depth of our content."

Our earlier post on evergreen content explains a little more about this area, which is proving increasingly important for brands to pay close attention to.

It's time for businesses to stop being afraid of content marketing. It's a simple formula – produce engaging content that people want.

"Content should be good, but it doesn't have to be incredibly time-consuming to produce: articles, images, hangout videos - all of these are inexpensive and can be produced regularly," says Econsultancy.

1 Comment

Content marketing - 'barriers matter, revel in them'

4/3/2013

0 Comments

 
Content marketing - it has so much to offer and is so accessible.

Anyone can do it and it costs very little to get your message out there on the world wide web, be it by blog, news articles or social media.

Unfortunately there is a deafening din of oh so many people doing exactly the same. 

Just ensuring your content is read is hard enough, never mind reaching the top of the search rankings on Google and other engines.

To improve SEO, improve brand presence and simply get heard you need to follow these three tips based on the idea that, instead of being able to click 'post' to put your drivel online, you actually have to put your work before the editor of the New Yorker.
Picture
We are indebted to Doug Kessler, a founder and Creative Director of B2B marketing agency Velocity and his superb guest blog on Econsultancy.


He says:
Now that anyone can speak, everyone is speaking. Your job is to be heard above this deafening din.

Now that there's no one judging your work, you need to judge it all the more harshly. (Shooting from the hip only worked for Jesse James because he practiced.)

Now that every mumbling moron with a Galaxy S is posting for posterity, you need to earn whatever slice of attention you deserve. And 'earning' implies – no, it demands – work

He goes on to say you should pretend every word you publish costs you a euro and that the world's "nastiest editor" is sitting right outside your office and he is hungry and very impatient.


Suffice to say, the message is that you should not just post any old muck online. Not only is a waste of time, it dilutes the good stuff that you do manage to produce.


Think before you post anything. Check it a lot. Don't post the same old stuff you always do and try to imagine that what you are writing will be eyed critically.


Above all, in whatever you are doing, try to be the best. When it comes to content marketing, that mantra matters more than most.
0 Comments

Web content for link building: basics

3/26/2013

1 Comment

 
Link building is essential for great content marketing success. For any business looking to boost its SEO, improve online presence and in any way heighten its web profile, building links is a must-do activity.

The more links the better Google ranks your website. More links also mean more views, mentions and social shares, likely as not.


Picture
More links equals improved SEO and higher natural search ranking
So what the basics of good link building content? Here we turn to experts Eric Ward and Garrett French, whose latest book – Ultimate Guide to Link Building - sets out all you need to know about it.


How-tos and tutorials

Quizzes and tests

Timely or seasonal content

Case studies

Printable resources

Creating contests

Infographics

Lists

These are just a few of the great link building content ideas. There are many more. Notice in particular how these tie in nicely with what makes great evergreen content.

All this sounds like a lot of hard work - why don't I just buy back links?

Because it won't work. Here's why:

Links are like votes and Google won't let you rig the election by stuffing the ballot boxes, or as we say, buying links.

Google discounts some links from sites it doesn't trust. Conversely, it attaches much more weight to links from sources it does trust.

If you get sent an email from someone you've never heard of promising to exchange links or sell links, it should come as no surprise that Google employees and bosses will get the same emails. They have whole squads of employees working on web spam – including buying links.



Developing a coherent content marketing strategy is the only way to win the popular vote.
1 Comment

Boost SEO and improve search traffic? go keyword crazy

3/15/2013

0 Comments

 
I'm going to go against all that you will ever hear about what makes great content marketing. Indeed, everything wrong about content writing for websites will spew forth from my keyboard now...

Why? 

Because despite what they all tell you, keywords are still king. In the words of Public Enemy, don't believe the hype. It's so easy in all the talk of relevant, interesting and timely content that we forget what it's all about - keywords.
Picture
OK links are fabulous and you may well get a lot more with genuinely great content, but only over time.

Ask yourself, no matter how good your content is in terms of readability and interest - is it relevant to the search query you are targeting. After all despite Google's attempts at making search rankings more dynamic and more human there is simply no way to get around keywords - they are still the major marker points for search engines.

The reason I'm saying all this now is because of a tweet I was drawn to earlier today. As the screen shot in the link reveals, keywords are still beating everything else when comes to climbing search rankings.

Panda and Penguin hard at work ow.ly/iYieW Nooooooooooot!

— Matt Sawyer (@mattuk) March 15, 2013
It reminded me that while we delve into the realms of generating truly wonderful content, those that keep bashing away at good-old keyword-based articles continue to win the game.

I'm not talking about keyword stuffing or so-called 'black hat' SEO. No it's all about bona fide content - just remember to get those keywords in or you won't boost SEO or improve your website traffic any time soon.
0 Comments
    Snappy Content Writing blog author Alex McLean
    Latest thoughts on website content writing, content marketing, news, blogging, copy writing and SEO.

    Author

    Alex McLean, Snappy Content Writing

    Follow @alex_snappy

    Archives

    February 2015
    January 2014
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012

    Categories

    All
    Blogs
    Business Growth
    Content Marketing
    Content Writing
    Keywords
    Paid Search
    Press Releases
    Search Traffic
    Seo
    Social Media
    White Papers

    RSS Feed

Sign up for free email updates with our weekly content marketing newsletter
Home
About
Services
Contact
News
Blogs
Prices
Testimonials
Articles
Blogs
News Feeds
Consulting



info@snappycontentwriting.com
Snappy Content Writing
Picture
Content marketing, news feeds, article wrtiting, blogs and copy writing services with Snappy Content Writing