Content marketing and web content writing services for UK businesses
  • Home
  • About Snappy
  • Services
    • Free content marketing help
    • Articles
    • SEO Copy Writing
    • Blogs
    • Content Marketing Consulting Service
    • News Feeds
    • Press Releases
  • Contact
  • News
  • Blog
  • Prices
  • Snappy Content, happy clients

Web content for link building: basics

3/26/2013

1 Comment

 
Link building is essential for great content marketing success. For any business looking to boost its SEO, improve online presence and in any way heighten its web profile, building links is a must-do activity.

The more links the better Google ranks your website. More links also mean more views, mentions and social shares, likely as not.


Picture
More links equals improved SEO and higher natural search ranking
So what the basics of good link building content? Here we turn to experts Eric Ward and Garrett French, whose latest book – Ultimate Guide to Link Building - sets out all you need to know about it.


How-tos and tutorials

Quizzes and tests

Timely or seasonal content

Case studies

Printable resources

Creating contests

Infographics

Lists

These are just a few of the great link building content ideas. There are many more. Notice in particular how these tie in nicely with what makes great evergreen content.

All this sounds like a lot of hard work - why don't I just buy back links?

Because it won't work. Here's why:

Links are like votes and Google won't let you rig the election by stuffing the ballot boxes, or as we say, buying links.

Google discounts some links from sites it doesn't trust. Conversely, it attaches much more weight to links from sources it does trust.

If you get sent an email from someone you've never heard of promising to exchange links or sell links, it should come as no surprise that Google employees and bosses will get the same emails. They have whole squads of employees working on web spam – including buying links.



Developing a coherent content marketing strategy is the only way to win the popular vote.
1 Comment

Travel companies: think more structured content, less SEO

10/11/2012

1 Comment

 

TUI general manager Ros Mackenzie believes content can be reused – but only if it's done right in the first place.

Content needs to sing for itself on any platform, in any space and for any purpose. Get your content strategy right and it can be reused – making it the "enabler" of future growth.

This is, essentially, is what TUI general manager Ros Mackenzie told delegates at Econsultancy's Jump conference in London yesterday (October 10th), according to Marketing Week.

Basically, what she was saying that it doesn't make sense to write separate content for one corner of your normal website, and then another bit for the mobile site and so on.

"You should think about content first, content in its own right, not how it will look on a web page or in that gap in the brochure," she said.

Flexible content is what it's all about. Essentially, rather than focusing just on SEO, produce great material, that will be read on iPhones, tablets and desktops.

Mackenzie also point out that tagging is key – tag everything so that when you need to pull up all the relevant content for a particular purpose, it's easy to find.

Econsultancy summed it up in its 'key takeaways' from Jump: "Travel customers come to 'do' something. They want to be inspired or persuaded, so content is key."

One more thing to take away from Jump - the focus of a search campaign should be on the highest quality links, which is social content. This nugget, which came from iProspect, essentially means that to boost your SEO, create interesting content on social platforms that people want to share.
1 Comment

David Cameron is LinkedIn 'thought leader', but Richard Branson steals the limelight.

10/8/2012

0 Comments

 

Prime Minister David Cameron is one of LinkedIn's follow-able thought leaders.

It's good to know that your Prime Minister is a thought leader. While some may have suspected that David Cameron was short of original ideas, it seems the PM is actually full of worthy thoughts ready to share on social media.

DC has become one of LinkedIn's new 'thought leaders', a initiative that allows users to follow the site's most important people.

Despite the presence of our PM and Barack Obama, it is Richard Branson who is proving the most popular.

The Virgin boss clocked up more than 100,000 followers in just 72 hours by describing the the five secrets to starting a successful business. 

In case you're wondering, these are: Listen more than you talk; keep it simple; take pride in your work; have fun, success will follow; and, in the words of great Scottish art-pop band Orange Juice, rip it up and start again.

0 Comments
    Snappy Content Writing blog author Alex McLean
    Latest thoughts on website content writing, content marketing, news, blogging, copy writing and SEO.

    Author

    Alex McLean, Snappy Content Writing

    Follow @alex_snappy

    Archives

    February 2015
    January 2014
    August 2013
    July 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012

    Categories

    All
    Blogs
    Business Growth
    Content Marketing
    Content Writing
    Keywords
    Paid Search
    Press Releases
    Search Traffic
    Seo
    Social Media
    White Papers

    RSS Feed

Sign up for free email updates with our weekly content marketing newsletter
Home
About
Services
Contact
News
Blogs
Prices
Testimonials
Articles
Blogs
News Feeds
Consulting



info@snappycontentwriting.com
Snappy Content Writing
Picture
Content marketing, news feeds, article wrtiting, blogs and copy writing services with Snappy Content Writing