First up, there is the obvious advantage of linkbacks. We know linkbacks are one of the core concepts behind SEO, so it's vital to get as many as possible. Not only will a guest post on another site allow you to take your brand to a new audience – one that may never have considered your services or products – it also allows you to have a linkback for nothing more than the time it takes to write the article.
But it goes well beyond linking. Guest articles for other websites have other key advantages, as a recent article in Forbes points out. It notes that guest posts can be highly targeted. For example, posts can be all about content marketing on a small business forum. You bring in your expertise in way that helps people but also directs them to your service.
One golden rule is never to push products. "This is where the quality issue comes up – sleazy/low-quality content never works. Customers know if you are trying to sell them something versus educate them. Generate high-quality content that’s not solely intended to sell your product, and you will have better success," says the Forbes article.
After all, this what content marketing and post-Panda SEO comes down to – creating high quality original content that people want to read and find useful. Guest posts are no different – your attitude when writing it should be: how can I help the reader? How can I impart my knowledge to boost the confidence the reader has in my skills?